DE'JON | LIFE IN FASHION

De’Jon is an eight-time award-winning fashion designer since 2016 and now the creative visionary behind Hazel Jean, a luxury denim brand rooted in heritage, culture, and personal legacy. Hailing from Crystal Palace, De’Jon’s journey into fashion is deeply intertwined with the story of his mother, whose influence and style continue to inspire every stitch and silhouette in Hazel Jean’s collections.

Since the brand’s pivotal rebrand in 2024, Hazel Jean has rapidly grown into a celebrated name within the fashion industry, renowned for its unique blend of nostalgic elegance and contemporary innovation. With a focus on smart-casual denim that honors comfort without sacrificing style, Hazel Jean embodies the perfect balance of heritage and modernity, creating pieces that speak to those who appreciate timeless design with a personal story.

Beyond his success as a designer, De’Jon is known for bridging fashion with broader cultural conversations, championing inclusivity and authenticity in every aspect of his work. His dedication to craftsmanship and storytelling has positioned Hazel Jean not just as a brand, but as a cultural movement — one that invites wearers to connect with history, identity, and self-expression through fashion.

As Hazel Jean’s following continues to grow, so does De’Jon’s reputation as a cultural architect shaping the future of fashion with purpose and passion. Through his work, he honors his mother’s legacy while carving out a new chapter for luxury denim — one that resonates across generations and communities.