About Us


De’Jon Pier’e was born in 1983 in London but grew up in. Kent, with nothing but ambition, drive, work ethic and a vision for style and trends. He then started up his company De’Jon Pier’e TM in August 2015 shortly after his 32nd birthday. He holds a degree in music, and has always had interest in fashion and others around has liked his sense of style and used this energy to fuel building and creating his empire. Built from his late mother’s legacy who  ran her own successful retail business for 15 years. 

Ageless and contemporary just like the owner himself, exemplary yet confident but with specific admiration. The  shop a determination of style and a difference intended to lift your look whatever your style. If you are searching for breathable solace and style during your meetings with family and friends or associates then experience the De'Jon Pier'e Performance - the assortment made to offer current and practical athletic apparel that will help you stick out while starting to perspire. There is only one "De'Jon Pier'e" so stay close to the ideas and fabric choices specifically made to bring out a slick and confident image on all genders.

No matter what clothing you are wearing any products can make you feel confident with our slick logo or the brash text of our name on any item of clothing you will be sure to wear the brand with pride and solace. Our fabric is specifically chosen to suit the market and to make sure any future garments we will release will make you wear this brand for life as its a part of life.

Today, De’Jon Pier’e is more than a brand, it's a global business enterprise available in sponsoring musicians, sportsmen and other accolades in its path.  

De’Jon Pier’e started his online presence in the early 2000’s with his unique music he released digitally and which to date is still listened to via Spotify.

With multiple collections being successful , De'Jon Pier'e received his first recognition for his work and was awarded Boutique Fashion Business of the Year  for 2020/21 by Central England Prestige Awards. The judges were particularly impressed with De’Jon for bringing passion and determination to his brand, along with a natural gift for fashion. His collections are simple yet stylish, made from high-quality fabrics and well-suited to the modern need for expressing individuality.


In November 2021 De'Jon Pier'e won an Prestige Award for a second year running claiming 'Fashion Brand of the Year'  in Central England. With all the work and achievements he realised where the brand excels and this is in the Sports Industry and for this he announced on 1 December 2021 that his brand is a Prestige Sports Brand.