About Us

This is De'Jon Pier'e, a Fashion Brand founded and based in London UK. Established in 2015 when De'Jon Pier'e was 32. His unique style and extrovert personality and flair transcends into his clothing line which is part of the modern ways of  online retail stores.
The brand making waves by receiving his first recognition award for  Boutique Fashion Business of the Year  for 2020/21 by Central England Prestige Awards. The judges were particularly impressed with De’Jon for bringing passion and determination to his brand, along with a natural gift for fashion. His collections are simple yet stylish, made from high-quality fabrics and well-suited to the modern need for expressing individuality. 
In November 2021 De'Jon Pier'e won his second Prestige Award for 'Fashion Brand of the Year'  in Central England. By surprise he won this award due to making impact during the Covid 19 era. He was invited for an intimate dinner with six guests to honour this in Birmingham.
In June 2022, Pier'e was notified by the Prestige Awards that he has won 'Fashion Brand of the Year 2022/23' for Central England for the third time in a row after only the release of the Alliance Collection a month later, to celebrate this win he will feature for the second time in a row as Front cover with an exclusive interview, this award was given due to the consistency of his work ethic with the brand working with athletes, musicians and influencers to gain popularity whilst still holding the authenticity of the brand. Part of his strategy is working with the right people which is why he focuses big campaigns such as 'Face of the Brand' which illustrates a public figure in the clothing made and released that year. This campaign has always helped maximised the brands repuation and popularity.
De'Jon has worked with over hundreds of models, athletes, sportsmen over the years to capture the right target audience to maximise his brand. From choosing the model, to styling them on shoot with poses to the final product he is embedded in showing the right image for the lcothing being represented well on behalf of him. He has learnt his own fashion rules and tips and realised you can be a successful brand with your own merit with the world of ecommerce and online retail shopping.
De'Jon Pier'e first originally came to known popularity for his personality, and eye for the creative streak in the early 2000's with his unique music, he released many projects with reasonable amount of awareness, however in 2014 he removed all music from all platforms to focus more on the brand as it was getting more known. In late 2022, due to his niche crowd who still enjoys his music from his early days and always asked about music from time to time he has decided to release an album on all streaming platforms so his audience can still enjoy his music and videos. The release date for this music has not been confirmed yet but it will be released in 2023.